According to data released by Alibaba International, the number of daily broadcasts in May this year increased by 66% year-on-year, while the number of overseas viewers increased by 186% year-on-year. Since the beginning of this year, in order to further adapt to cross-border live streaming, Alibaba International has launched a series of new technologies.
It is reported that this series of new technologies include: a “time compass” that can help foreign trade enterprises find the most suitable broadcasting time period; Convenient “click to inquire” for overseas buyers; In the near future, Alibaba International Station will also launch a “voice to subtitle and translation” function, which will convert merchant voice into subtitles in real-time in the live broadcast room and support multilingual translation.
New technologies have gradually lowered the threshold for cross-border live streaming, and a new model of “workstation live streaming” has emerged on Alibaba International Station. Liu Jinyang, the person in charge of cross-border live streaming at Alibaba International Station, introduced that workstation live streaming, in short, can start broadcasting during the workstation office process. Foreign trade merchants do not need to carefully arrange live streaming rooms or prepare content scripts, but only provide online reception services during working hours.
Liu Jinyang said, “After overseas buyers browse the product details page and enter the live broadcast room, the foreign trade salesperson opens the camera, introduces the selling points of the product through real-time interaction, improves order conversion efficiency, and reduces the customer acquisition cost of individual sellers. The salesperson can ‘run’ global customers by simply opening the handheld machine on the workstation, reducing costs and increasing efficiency for the merchant’s foreign trade business.
Post time: Jun-28-2023